1010data // 2017 — 2022

Sam's Club Platform Launch
GTM Architecture for Data Monetization

Orchestrated the global Go-to-Market (GTM) strategy and vendor sales execution for 1010data's analytics collaboration portal. This initiative enabled Sam's Club to successfully monetize their enterprise data assets, replacing the legacy RetailLink DSS system and establishing a new standard for supplier-retailer data transparency.

222% Quota Attainment Top Sales Performance
1,000+ CPG Onboarding Active Subscribers
120+ Market Growth Mexico CPGs (5 Months)
F100 Monetization Global Retail Impact

The Strategic Architecture

Solving Independent Workstreams

1

GTM Orchestration & System Displacement

The Challenge

Sam's Club needed to retire its legacy RetailLink DSS system in favor of a modern, monetizable portal. The challenge was displacing a deeply embedded internal tool while ensuring 1,000+ suppliers transitioned to a paid subscription model without disrupting business continuity.

The Strategic Solution

Directed the comprehensive GTM strategy for the MADRID platform launch. I aligned dataset functionality with tiered pricing structures and developed the commercial narrative required to justify the investment to CPG leadership teams across the US and Mexico.

2

Scalable Vendor Onboarding & Adoption

The Challenge

Onboarding over 1,000 diverse CPG companies required a rigorous change management framework to mitigate risks associated with core sales and supply chain reporting.

The Strategic Solution

Led a cross-functional effort to standardize the onboarding process. This included leading end-user training for advanced category management modules and establishing support protocols that ensured 120+ CPGs were live within the first five months of the Mexico launch alone.

3

Product Alignment & ROI Optimization

The Challenge

The platform needed to evolve rapidly based on supplier feedback while ensuring that new feature developments prioritized high-ROI revenue growth for both 1010data and Sam's Club.

The Strategic Solution

Collaborated directly with engineering and solutions consulting to document business requirements and assess development ROI. I served as the primary translation layer between client pain points and the product roadmap to ensure enhancements aligned with commercial strategy.

4

Advanced Analytics Frameworks

The Challenge

High-tier subscribers required more than just descriptive reporting; they needed predictive and behavioral insights to drive product loyalty and category growth.

The Strategic Solution

Developed custom analytical frameworks, including a Recency/Frequency/Monetary (RFM) analysis using a K-Means clustering algorithm. This empowered clients to categorize consumers by value and integrate platform APIs into their existing enterprise analytics ecosystems.

Technical Execution

The Toolkit for Transformation

1010data Platform API Integration K-Means Clustering RFM Frameworks Tableau / BI Tools Python / SQL

Lead Role: Vendor Engagement Manager (Account Executive)

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